Jeferson Marcelino
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The typographic dream state

The objective of the project is to explore typographic form in a completely new way. Within the dream state, unexpected results can become a terrific tool to create a complex system.

OBJECTIVE
The objective of this project is to explore typographic form in a completely new way within a dream-like state, unexpected results become a terrific tool in creating a complex system.

APPROACH
In a dream-like state, things can flow together. Sudden objects can appear side-by-side. Things can come apart or form together with a naturalness that is hard to imitate in our waking life. I developed hallucinations with letterforms by mixing unfamiliar material and mediums to communicate words or characters. The final outcome is a series of conceptual movie posters created using technique explored throughout the class.

 

First exploration
Playing with reflections using different media and materials.

 

First exploration results

 

Second exploration

 

Final Posters