OBJECTIVE
The project takes the theories picked up in the classroom, takes them to the street, back into the classroom then back out into the street again. In the end, it will serve as a fairly very practical project with a strategic core and three components that function as a system: a narrative, a series and a digital.
APPROACH
The purpose of the project is to develop a cohesive and complete visual system based on an outdated sign found on the streets of San Francisco, CA.
Original Sign: https://imgur.com/a/iafsI
