Jeferson Marcelino
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Type Classifications Posters

A series of informational type classifications posters using primarily typographic in nature with a limited color usage of three spot colors. The main purpose of the posters is to educate readers and viewers regarding the taxonomy of typefaces—what makes each of them different from the other.

OBJECTIVE
Create a visual solution for a series of informational type classification posters primarily using typography, color, hierarchy and the use of a modular grid
to engage the viewers.

APPROACH
The main purpose of these posters in to educate readers and viewers on the taxonomy of the featured typefaces. What makes them different from each other while ensuring that the focus remains on each individual typeface itself. Parameters set impose limited color usage to strategically draw attention to important details and designated hierarchy that effectively clarifies how each type family was developed over the years.